UMW in Australia

Marketing Down Under

The UMW in Australia program has been postponed due to COVID-19. Please check back for new information as program details are revised.

Take a break from winter, and explore Australian culture during summer in the Southern Hemisphere. Study marketing in Australia with Dr. Lance Gentry and spend just under two weeks immersed in Aussie culture.   Enjoy the unique feel of Melbourne, capital of the Australian state of Victoria and second largest city in Australia.  Visit scenic locations and gain a first-hand appreciation of the benefits of eco-tourism.  And of course, there will be opportunities to see Australian critters such as kangaroos, koalas, emus, and wombats.

• Be the first to ring in the New Year in Australia (a half-day before your friends and family).
• See the penguins on Phillips Island.
• Meet with Australians to discuss sustainable land and water management practices that balance economics and ecology.
• Learn and discuss the challenges of ethically marketing dolphins and seals to tourists (and hopefully swim with them during our visit).
• See if you can make a boomerang come back to you.

Accommodations

Students will stay in comfortable local hotels or college rooms. Wifi access is included (with the possible exception of a few nights).  Students will have the opportunity to stock up at a local supermarket for inexpensive breakfasts.  The cost of the trip includes one group meal per day (lunch or supper depending on the day) and students will be individually responsible for the other meal.

Coursework

In addition to the program travel during Winter Break, students will enroll in the Fall 2020 course MKTG 472A for 3 credits.  The course will meet weekly for the last 8 weeks of the Fall 2020 semester in preparation for the trip to Australia.

This course satisfies the Experiential Learning OR Global Inquiry general education requirement by contract with the faculty director only.

Requirements & Prerequisites

There are no prerequisites for this course. Students must maintain a minimum 2.0 GPA in order to participate. This program is open to all UMW students regardless of major or year of study. It is also open to non-UMW students but enrollment in MKTG 472A for the Fall 2020 semester is required. Dr. Gentry will give you permission to enroll in the class if you meet the requirements once you have registered for the trip.

Scholarships

Faculty-Led Program Scholarships are available to UMW students (deadlines apply).

Payment

See the program fees and payment due dates in the right column. Use the Make a Payment button below to pay your deposit and regular program payment. Use the Special Payment option to pay a special amount (such as additional insurance or payment in a different amount as a result of a scholarship award).

Online payees have the choice of either credit card or eCheck payment. Credit card payments will incur a 2.75% service fee. There is no service charge for eCheck payments.